• Overview
• Tickets
• Directions
• Honorees
• Entertainment
• Auctions
• Art
• Tribute Journal Ads
• Sustainability
• Photos
• Contact

Overview

Heal the Bay invites you to our 18th annual Bring Back the Beach benefit dinner on May 28, 2009 at Barker Hangar in Santa Monica.

As a unique venue for leading members of Southern California's environmental, political, business and entertainment communities, Bring Back the Beach is a wonderful opportunity to meet and mix with environmental leaders in various sectors.

This exclusive event to celebrate and support the mission of Heal the Bay and our honorees has sold out for each of the last four years. We look forward to your company at our annual benefit event!

Schedule

5:00pm — Cocktail reception, Silent Auction, Art viewing

Dinner

Live Auction

Musical Entertainment

Theme

This year’s dinner theme, “A Sea of Possibilities,” inspires us to recognize and honor those whose thoughts, words and actions demonstrate the powerful impact of seizing tremendous opportunities for positive change.

Honorees

Mark Attanasio
Group Managing Director, Trust Company of the West, & Chairman and Principal Owner, Milwaukee Brewers Baseball Club

Ocean in Google Earth

Catherine Opie
Los Angeles-based Artist & UCLA Professor of Photography

Dinner Chairs

Jack Baylis
Jennifer and Barry Gribbon
Carl J. Kravetz and Aliza Lifshitz M.D.
Luann and Bob Williams

Sponsors

Heal the Bay thanks the following donors and sponsors who have committed to make this year's event possible:

Major Sponsors

Anonymous
Debbie & Mark Attanasio
Kathleen & Matt Hart
Catherine Opie
Anthony & Jeanne Pritzker Family Foundation
Tom & Janet Unterman

Patron Sponsors

Anonymous	Julia Louis-Dreyfus & Brad Hall
Robert D. and Catherine Beyer family	The Mesdag Family Foundation
Debbie & Glen Bickerstaff	Kelly & Ron Meyer
Dahlia & Arthur Bilger	Julie & Ken Moelis
Blue Donkey Foundation	MWH Americas
Boyle Family	NBC Universal
Canyon Capital Advisors LLC	Brian O’Malley
Carlyle Design – 1541 Ocean Ave.	Ressler Family Foundation
CBS2/KCAL9	SA Recycling
The Chapus Family	Michael & Leanne Segal
Dodger Dream Foundation	Steven Spielberg/Jeffrey Katzenberg/David Geffen
Gladstein, Neandross & Associates	Southern California Edison
HBO	US Renewables Group
Jean & Stephen Kaplan	The Walt Disney Company
The Jena & Michael King Foundation	Warner Bros.
Don & Kristy Kinsey	Casey Wasserman & The Wasserman Foundation
Kissick Family Foundation	Wells Fargo Foothill
Carl Kravetz & Aliza Lifshitz, M.D.

Advocate Sponsors

Black & Veatch Corporation	LACarGUY.com
CDM	Larry Walker Associates
Cirque du Soleil	Malcolm Pirnie
Creative Artists Agency	Mayer, Brown, Rowe and Maw LLP
Robert Dalrymple	Joseph Melchione
DMC Investment Co.	Metropolitan Water District of Southern CA
Jennifer & Tom Everhart	Northrop Grumman Corporation
Fox Entertainment Group	NRG Energy
Geosyntec	Psomas/Adi Liberman
Gibson, Dunn & Crutcher, LLP.	Sempra Energy Utilities
Madelyn & Bruce Glickfeld	S. Groner Associates, Inc
Google	Tamara & Michael Tamburro
Joshua Green	Water Replenishment District of Southern California
HDR Engineering	West Basin Municipal Water District
HO+K Interiors	Weston Solutions
Sofie Howard/Michael Heimbold	Luann & Robert Williams
Richard Katz

Sponsorships & Tickets

Order

Tables and Sponsorships: $5,000 - $50,000

Individual Ticket Purchase: $500

Attire

Beach Chic

Entertainment

The Makepeace Brothers

Known for their timeless and infectious harmonies and breezy, "front-porch rifts" which inspire fans to sing and dance, the Makepeace Brothers thrill crowds worldwide.

Since completing their international tour, "Music Magic Makepeace" with Atlantic Records recording artist Jason Mraz last year, the Makepeace Brothers continue to play to enthusiastic audiences around the US, Canada, and the UK. 

Their extensive catalog of upbeat songs, from their self-titled debut album, including “Things Gonna Wait”and “I Can Always Do It” get fans up and dancing while songs “Hero” and “Lovely” serve as anthems to their message of love, one world, peace, and consciousness.

Home grown in the vibrant music community of Ithaca, NY, the Makepeace Brothers were surrounded by a constant soundtrack of Dylan, Marley, the Beatles, Simon and Garfunkel, as well as diverse acts from around the world that they watched perform at music festivals each year. Combining elements of bluegrass, country, Jazz, Brazilian, African, and Celtic, their music is as worldy and positive as their message.

The Makepeace Brothers are comprised of brothers Finian and Ciaran Makepeace as well as long-time friend and bassist Conor Gaffney. They are occasionally accompanied by brothers Aidan and Liam Makepeace.

For more information, visit The Makepeace Brothers on MySpace.

Honorees

Mark Attanasio
Group Managing Director, Trust Company of the West & Chairman and Principal Owner, Milwaukee Brewers Baseball Club

Mark Attanasio is a Group Managing Director of The TCW Group, Inc. and a member of its Board of Directors. He oversees the firm's investment management activities in leveraged finance, including below-investment-grade loans and securities, mezzanine financing, bank loans and distressed debt. TCW manages approximately $100 billion for institutional, mutual fund and high net worth investors. Mark is also the Chairman of the Board and Principal Owner of the Milwaukee Brewers Baseball Club, leading a group that purchased the MLB team in 2005. Mark became aware of Heal the Bay through its well-publicized Beach Report Card program and annual efforts to clean up beaches along the southern California coastline. His good friend, Michael Segal, convinced him to get active and become involved with the organization. As a member of Heal the Bay’s Board of Directors, he has used his financial background to help the organization raise an endowment in support of the efforts of staff scientists to devise solutions that maintain and enhance the ecosystem around Santa Monica Bay.

In addition to the positions he holds at TCW, the Milwaukee Brewers and Heal the Bay, Mark serves on the boards of several nonprofit organizations, including the Cedars- Sinai Sports Spectacular, which raises money for the hospital's Medical Genetics and Birth Defects Center; United Way of Milwaukee; The Greater Milwaukee Committee; and Harvard-Westlake School. He is also a member of the President's Leadership Council at Brown University.

Mark’s prior professional experience includes serving as Co-Chief Executive Officer of Crescent Capital Corporation - a registered investment advisor specializing in high- yield bonds, bank debt and domestic alternative strategies - from 1991 until its acquisition by TCW in 1995. Before co-founding Crescent Capital, he was an executive at Drexel Burnham Lambert Inc. in Beverly Hills and practiced corporate and securities law at Debevoise & Plimpton in New York City. Mark received his A.B. from Brown University and his J.D. from Columbia University School of Law. He was born in New York City and lives in Los Angeles with his wife Debbie and their two sons.

Ocean in Google Earth

Hundreds of millions of people use Google Earth and Google Maps to explore the world around them, create narrated tours, and share what they find with friends or with the world. Google Earth lets you fly anywhere on the planet to view high resolution satellite imagery, 3D terrain and buildings, the stars above, and now, the depths of the ocean. With the new ocean feature, you can plunge all the way to the floor of the sea, view photos and videos from partners like BBC and National Geographic, and explore shipwrecks like the Titanic in 3D.

You can find the best surf and dive spots, learn more about underwater habitats, and cruise around seamounts from the perspective of sharks, whales, and turtles.

Inspired by a conversation between renowned ocean explorer Sylvia Earle, Ph.D., and John Hanke, the director of Google Earth and Maps, Ocean in Google Earth will inspire, educate and encourage people to continue protecting one of our most precious resources.

Catherine Opie
Los Angeles-based Artist & UCLA Professor of Photography

Catherine Opie, one of America’s greatest modern photographers, is pure California. Having received her master of Fine Arts at the California Institute of the Arts and her Bachelor of Fine Arts at the San Francisco Art Institute, Opie is a tenured Professor of Photography at the University of California, Los Angeles. Opie came to art world prominence in the mid-1990’s as an artist specializing in portraiture and documentary photography. Her recent mid-career retrospective, “Catherine Opie: An American Photographer” at the Guggenheim Museum was described by Los Angeles Times art critic Christopher Knight as “the single most riveting solo retrospective I have seen in an American Museum this year…it secures the reputation of an important artist.”

Opie, who holds the belief that images can bring about social change, uses her art to bring dignity to both America’s social subcultures and America’s precious landscapes. Her surfer landscapes and portrait series taken in Malibu in 2003, her series of ocean horizons taken in Alaska in 2008, and Seasons of the Bay, created by Opie exclusively to benefit Heal the Bay and completed in 2009, all showcase the glory of our own Pacific Ocean. The first in the limited edition series of Seasons of the Bay is in the Museum of Contemporary Art’s collection and subsequent editions can be purchased through Heal the Bay to support our Ocean Advocacy work. Opie is one of the eleven Los Angeles-based photographers in the premiere show at the recently opened Annenberg Space for Photography in Century City. Recent sold exhibitions have been organized by the Aldrich Museum in Ridgefield, CT; the Museum of Contemporary Art, Chicago; The Walker Art Center, Minneapolis; and the Photographers' Gallery, London. Opie, who lives in the historic West Adams district with her partner, painter Julie Burleigh, and their children, is an avid body surfer and don’t blame her for the smog: she drives a biodiesel. Catherine Opie has exhibited extensively at and is represented by Regen Projects, Los Angeles.

As a committed environmentalist and Los Angeles resident, Catherine Opie took four images of the same area of a Los Angeles beach and donated the work to Heal the Bay. Each image was taken during a different time of year, dispeling the myth that Los Angeles does not have seasons. Aptly titled Seasons of the Bay, the work will only be produced 20 times with each image signed and numbered by the artist. The suite of four luminous images will be on view at this year's annual Back to the Beach dinner. Each Seasons of the Bay quartet of photographs will be available for $20,000, with all proceeds going to Heal the Bay.

Tickets

Advance ticket purchases are required for Bring Back the Beach dinner guests. (This event has sold out for the past four years.)

Purchased tickets will be available to guests from WILL CALL at Barker Hangar only; tickets will NOT be distributed prior to the dinner.

Table sponsors, please confirm guest lists by May 15, 2009.

Purchase

To order tables of ten or sponsor a table (includes co-branded benefits - see Sponsorships below), call 310.451.1500 or .

Order individual tickets online at Tix.com (new window)

Prices

Tables and Sponsorships: $5,000 - $50,000

Individual Seats (limit 10 per person): $500

Sponsorships

Bring Back the Beach sponsorship packages are ideal for business owners and corporations seeking to align their brand with Heal the Bay's mission to make Southern California coastal waters and watersheds, including Santa Monica Bay, safe, healthy and clean.

The event, attended by 1,200 of the most influential environmental leaders, is an unparalleled networking opportunity for your business. All packages include at least one table of 10 tickets to the event, offering the perfect opportunity for your business team to enjoy a fun evening together. Sponsorships range from $5,000 - $50,000 with valuable benefits at each level.

Benefactor Sponsor ($50,000)

• Benefactor name/logo branding on all printed materials including:
  • Press releases
  • Tribute Journal
  • Currents newsletter
  • Annual Report
• Benefactor name/logo branding on event/venue materials including: banners, signage and staging.
• Benefactor name/logo branding on all online materials including: e-mails and referral links from Heal the Bay's web site, Facebook and MySpace sites. Heal the Bay staff e-mail signatures will include name/logo branding.
• Two (2) full page, four-color ads in tribute journal.
• Inserts for VIP and/or general gift bags.
• Two (2) tables of ten (10) with premier seating.
• VIP gift bag for each guest.
• Complimentary valet parking for each guest.

Major Sponsor ($25,000)

• Major sponsorship name/logo branding on printed materials including:
  • Press releases
  • Tribute Journal
  • Currents newsletter
  • Annual Report
• Major sponsorship name/logo branding on event/venue materials including: banners, signage, and staging.
• Major sponsorship branding on online materials including referral links from Heal the Bay's web site.
• Full page, four-color ad in the Tribute Journal.
• One (1) table of ten (10) with preferential seating.
• VIP gift bag for each guest.
• Complimentary valet parking for each guest.

Patron Sponsor ($10,000)

• Half-page, four-color ad in Tribute Journal.
• Listings in Currents newsletter and Annual Report
• Patron sponsorship branding on online materials including referral links from Heal the Bay's web site.
• One table of ten (10) with preferential seating.
• VIP gift bag for each guest.
• Complimentary valet parking for each guest.

Advocate Sponsor ($5,000)

• Advocate sponsorship branding on online materials including referral links from Heal the Bay's web site.
• One table of ten (10).
• Complimentary gift bag

All sponsorships for Heal the Bay’s Bring Back the Beach benefit dinner are tax deductible to the fullest extent of the law. Fair market value of each ticket is $150. Heal the Bay Tax ID# 95-4031055.

Directions

Santa Monica Freeway (I-10) West:

• Exit Bundy Drive South.
• Continue South to Airport Avenue.

Santa Monica Freeway (I-10) East:

• Exit Centinela to Pico.
• East on Pico to Bundy Drive.
• Right on Bundy Drive to Airport Avenue.

San Diego Freeway (I-405) South:

• Exit to the Santa Monica Freeway (I-10) West.
• Exit Bundy Drive South.
• Continue South to Airport Avenue.

San Diego Freeway (I-405) North:

• Exit National Blvd.
• Left on National to Bundy Drive.
• Left on Bundy to Airport Avenue.

Sustainability

Heal The Bay is committed to Making Bring Back the Beach 2009 a more sustainable event through Reducing, Reusing and Recycling. Setting our sights even higher than last year, we are proud to share an overview of the efforts we are making in 2009. Each year, Heal the Bay strives to go farther than before in terms of sustainability. Thank you for supporting our efforts!

Food and Dining

Akasha Restaurant of Culver City is providing the catering for this year’s dinner and is well known in the environmental world. Chef/Caterer Akasha Richmond not only creates delicious dishes, but her dynamic is further enhanced by her unique commitment to both the health of her customers and the health of the planet. She prepares rich and flavorful food made with fresh, organic, natural ingredients from sustainable sources in a kitchen that is friendly to the environment.

"Our kitchen sources from farms, ranches and fisheries that are guided by the principals of sustainability," Chef Akasha says. “Think tasty, creamy, aromatic, tart, sweet, crunchy and delectable!"

Akasha knows her reputation is hard-earned, and she takes that trust very seriously. “I am very selective about the suppliers I work with for AKASHA – they must share my values to keep their food on our menu," Akasha says. She brings her produce in from local purveyors who purchase from a number of local family farms that serve Southern California.

Some of Akasha’s preferred suppliers include family farms, sustainable seafood, organic growers & producers, and artisan food makers, such as:

• Coleman Farms
• Fisherman's Daughter
• Fra'Mani
• Humboldt Fog Cheeses
• Life's a Choke Farm
• McGrath Farms
• Petaluma Poultry
• Straus Creamery
• Wesier Farms
• Windrose Farms

Room Temperature Meals

To reduce our carbon footprint, you will notice that Heal the Bay does not serve a hot meal. Striving to provide more than just a meal that can be eaten cold, we carefully select a gourmet meal intended to be served at room temperature, thus reducing our reliance on energy required to keep the meal hot.

Filtered Water vs. Plastic Bottles

To lessen our reliance on the use of Plastic Bottles, we work with One Water Systems who generously donates use of one of their “whole house” water treatment systems so that we may provide clean, fresh tasting drinking water to our guests without contributing plastic bottles to the landfill.

Installation of the device at Barker Hangar is generously donated by Dr. Piper Plumbing.

Edible Centerpieces

Even in our décor, we are making every effort to reuse and recycle! This year, we have created a beautiful edible centerpiece which not only compliments our décor, but tastes great! The centerpieces will consist of bread baked in marine themed shapes with bread sticks and kelp and a variety of seasalts in different colors accompanied by olives, radishes, and more.

Art

Heal the Bay is fortunate to have the exclusive rights to works by two acclaimed artists – Catherine Opie and Chris Jordan – which will be be available for purchase at this year’s dinner. For information on these limited edition works, please contact John Seiber at 310-451-1500, x121.

Seasons of the Bay

As a committed environmentalist and Los Angeles resident, Catherine Opie took four images of the same area of a Los Angeles beach and donated the work to Heal the Bay. Each image was taken during a different time of year. The dramatic images dispel the myth that Los Angeles does not have seasons.

Aptly titled Seasons of the Bay, the work will only be produced 20 times with each image signed and numbered by the artist. Each piece is professionally mounted and measures 20” by 24”. The first in the limited edition series is part of MOCA’s permanent collection.

The suite of four luminous images will be on view at this year's annual Back to the Beach dinner. Each Seasons of the Bay quartet of photographs will be available for $20,000, with all proceeds going to Heal the Bay. While the 20-set limited edition of Seasons of the Bay is expected to sell out when it is on view May 28, any remaining sets will continue to be available only from Heal the Bay.

Plastic Bags 2007

Chris Jordan’s Running the Numbers looks at contemporary American culture through the austere lens of statistics. Each image portrays a specific quantity of something: fifteen million sheets of office paper (five minutes of paper use); 106,000 aluminum cans (thirty seconds of can consumption) and so on.

In appreciation of Heal the Bay’s dedication to reducing single use plastic bags, Chris donated the image Plastic Bags 2007 exclusively to Heal the Bay. The work is beautifully displayed in Heal the Bay’s reception area or can be seen in context with on Chris’ website. Plastic Bags 2007 can be found by going to Running the Numbers An American Self Portrait 2006 – 2009. It is towards the end of this impactful series.

Tribute Journal Ads

A special opportunity to congratulate our honorees and/or celebrate Heal the Bay!

To Place Tribute Journal Ad(s)

Print the Tribute Journal Ad Guidelines and send with payment to:

Heal the Bay
1444 9th Street
Santa Monica, CA 90401

Phone: 310.451.1500, x121
Fax: 310.496.1902

To submit ad materials, please see the Ad Guidelines below.

Heal the Bay’s 2009 Tribute Journal Ad Guidelines

Location	Size (width x height)	Price
Back Cover	8" x 8" with bleed	$7,500
Inside Covers	8" x 8" with bleed	$5,000
Full Page	7" x 7 "	$2,500
Half Page	3.5" x 7 "	$1,250
Quarter Page	3.5" x 3.5 "	$750
1/8 Page/Business Card	3.5" x 1.75 "	$250

Ad Material(s) due by: May 8, 2009.

Please supply 4 color digital art as follows:

• Programs: Macintosh format. High resolution PDF, Quark, PhotoShop and Adobe Illustrator files accepted.
• 300 DPI Hi-RES reproduction quality images only (TIFF, EPS, PSD, PDF or high resolution JPEG).
• For Illustrator files, please have files converted to outlines.
• All files must be editable and all support files and fonts must be provided on CD.
• Media: CD. All fonts and images should be included on disk.
• Proofs: Laser or inkjet. Please provide a proof of your ad and a disk directory.

Please send all ad materials and direct any questions about ad sales and send all payments to:

John Seiber
1444 9th Street
Santa Monica, CA 90401

Phone: 310.451.1500, x121
Fax: 310.496.1902

Live & Silent Auction Items

This year’s Bring Back the Beach Live Auction once again includes a variety of exciting and unique items, featuring the all-new 2010 Ford Fusion Hybrid. Other Live Auction items include a walk-on role for the New Adventures of Old Christine, exclusive game suites for the Lakers, and a sumptuous stay at the Four Seasons at Wailea.

This year's Silent Auction offers guests nearly 300 items from which to choose, ranging from exquisite, collectible art works from Jillian Kogan, Jay Lewis, Laraine Mestman and many others; guest accommodations including the Ambrose Hotel, Casa Del Mar, the Fairmont Newport Beach Getaway, Loews Coranado Bay Resort, and Shutters on the Beach; as well as exclusive life-style experiences ranging from private surf lessons and helicopter sight-seeing tours, to an incredible, one-of-a-kind culinary experience with LA Weekly's Pulitzer-prize winning food critic, Jonathan Gold.

Plus, as part of our continued focus on making Bring Back the Beach a sustainable event through reducing, reusing and recycling, our Auction will once again highlight a number of ‘experience-based’ packages; for example a dining-out adventure with Pulitzer-prize winning, food critic Jonathan Gold was a past favorite.

Auction Donations

While supporting Heal the Bay, auction donors also promote their organization to more than 1,200 leaders from the entertainment, business, political and environmental community leaders who attend Bring Back the Beach.

If you would like to donate an item(s) to this year's silent or live auctions, please follow the instructions below.

In addition to your display opportunities, all auction donors that send either their in-kind donation forms or donations by May 8th, will be listed in the Tribute Journal.

To Donate an Auction Item(s)

Print the Auction Donation Form. Complete and mail the form along with your donation and auction display materials to:

Qtheory
858 N. Ogden Drive
Los Angeles, CA 90046

Phone: 323.651.1188
Fax: 800.985.5099

Donated Items Delivery Deadline: Friday, May 15, 2009.

Thanks for supporting Heal the Bay!

All sponsorships for Heal the Bay’s Bring Back the Beach benefit dinner are tax deductible to the fullest extent of the law. Fair market value of each ticket is $150. Heal the Bay Tax ID# 95-4031055.

Photos

Browse and enjoy these photos from previous dinners...

2008 Annual Benefit Dinner

View below or in new window (click "Show info" for captions).

2007 Annual Benefit Dinner

View below or in new window (click "Show info" for captions).

Additional Photos

• Celebrities Support Heal the Bay (PDF - new window)
• First Class Entertainment (PDF - new window)
• Sample Event Sponsors (PDF - new window)

Contact

Heal the Bay

John Seiber
1444 9th Street
Santa Monica, CA 90401

Phone: 310.451.1500, x121
Fax: 310.496.1902

Heal the Bay Tax ID# 95-4031055