Cowell Doesn’t Give a Toss
Get LocalLong Beach / AvalonMalibu / Pacific PalisadesMarina del Rey / Playa del ReyOn the WatershedPalos Verdes PeninsulaSanta MonicaSouth BayVenice Beach
Thank you Simon Cowell. An irate Heal the Bay member wrote a scathing e-mail encouraging us to take a stand against your ocean pollution commercial. It’s bad enough that my 12-year-old daughter Natalie is obsessed with his “American Idol” rip-off, “The X-Factor.” (Try getting her to study when she’s sucked into the battle among Kitty, Misha B and 2 Shoes.) But now he’s doing a Verizon “X-Factor” app promo that encourages the trashing of a Malibu beach. In the spot, Cowell is seen tossing cell phones off his beachside balcony onto the shoreline while disparaging them as rubbish.
Cell phones contain a wide variety of toxic heavy metals, including arsenic, antimony, beryllium, cadmium, copper, lead, nickel, and zinc. They also can contain brominated flame retardants and phthalates. Perpetuating our throwaway culture to over 12 million viewers isn’t exactly helping the cause of ocean conservation.
Cowell ends the spot by admonishing a family on the beach to not pick up the trash. Even the leashed puppy complies with the bombastic Brit’s orders. If Cowell gets busted for bad behavior, I hope his community service is participation in Coastal Cleanup Day for life.
The Brits are always giving us trash: Gordon Ramsay, The Osbournes, the Spice Girls, Jason Statham, soccer (just kidding on that one, sort of). Now they’re trashing our beaches. Wasn’t British Petroleum’s Deepwater Horizon spill bad enough?