Outgoing CEO Hartley Says Goodbye to Bay
Ruskin Hartley has decided to step down as CEO of Heal the Bay. Here, he reflects on what his service has meant for him and the Bay.
Oct. 1, 2014 — Last week, I was driving along PCH listening to Katy Perry sing about plastic bags floating in the wind and wondering whether that song was about to become history with the stroke of Gov. Brown’s pen. I looked right at the ocean just before Temescal Canyon in Pacific Palisades, and there a few yards out two dolphins enjoyed the waves in the light of the early morning. It’s a sight I will cherish, even as I step away from my role as CEO of Heal the Bay and move back to Northern California to be closer to my young kids.
My decision this week to leave Heal the Bay by the end of the calendar year was ultimately an easy one. We’ve had some big wins in the past year and laid the groundwork for the next phase of work for Heal the Bay. Alix Hobbs, a 16-year veteran of Heal the Bay who most recently served as chief operating officer, has been promoted immediately to president and CEO.
Alix’s journey from volunteer to Programs and Educations Director to Associate Director to now CEO has given her the ideal perspective to manage across the entire organization. Dorothy Green, our founder and personal friend of Alix, would be proud to know she has assumed the reins.
I am immensely proud of what I’ve accomplished with the staff over the past year. We’ve had some ground-breaking wins that will forever protect the bay and all of California’s coastal waters.
We led the charge on adoption of a statewide plastic bag ban, the first in the nation. We have established an ambitious Local Coastal Plan in the Santa Monica Mountains. And working with our partners in the beach cities, we created a Pier Ambassadors program in the South Bay to educate the general public about sharks in the Bay.
Under my leadership, Heal the Bay has become a more forceful advocate about water supply issues and other drought-related policies. Our science and policy team will continue to integrate these issues throughout all our programs and public initiatives. Heal the Bay will be a major player regionally in educating the public about drought and driving policy in the years to come.
While I will miss the Bay, I know that it’s in safe hands. I will continue to serve as an advisor to the organization through the end of the year. I am looking forward to Thursday evening soccer practice up in the San Francisco Bay Area, safe in the knowledge that I played a part in making the Santa Monica Bay a safer place for those dolphins.
Hartley, right, exploring PV Peninsula with our senior aquarist Jose Bacallao