Beach-Inspired SoCal Style that Gives Back
Heal the Bay is excited to announce its partnership with Coastal Co. and Pledgeling, which recently caught the attention of the NY Times.
As passionate surfers in the Southland, Coastal Co. founders Kevin Tighe II and Mark Healey often see plastic pollution in the water and on the beaches. This year, they decided to take action with their subscription-based, coastal lifestyle startup. As they developed a business plan and launched their new brand, the entrepreneurs made a commitment to a model that would not only promote the surfing culture that they live and breathe, but would also make a positive impact in the world by improving water quality in our oceans.
“Our mission as a company is to deliver the beach life to our members’ doorsteps every season. It’s imperative that we do our part to help protect our oceans and beaches, otherwise, we won’t have much of a beach life to deliver. To accomplish this, wanted to partner with a local non-profit who aligned with our mission and values. Heal the Bay was that perfect partner,” says Kevin Tighe.
A rewarding idea
Once a season, Coastal Co. curates the latest beach-inspired apparel, accessories and lifestyle products which it sends directly to its members’ doorsteps. The special at-home delivery takes a little bit of Cali sunshine a long way to benefit our coastline. Coastal Co. has boxes for both men and women. Each box costs $99 per season and contains over $200 of retail value inside. This Winter, female members will find items such as the limited edition “Sea La Vie” fleece from Alternative Apparel (made specifically for Coastal Co. members), a tropical scented candle from Maui Candle Company, an ethically made beanie from Krochet Kids International, a necklace from Salty Cali jewelry and more. Recent products that could be found in the men’s box include a Nixon Watch, a tee from Drifter Surf Shop in Bali, a flannel from Lira Clothing, a zip-up hoodie from Rhythm apparel and more.
Whenever anyone purchases a Coastal Co. box, proceeds fund Heal the Bay beach cleanups. The partnership funds a couple beach cleanups each month as well as other critical local ocean protection initiatives.
“8 Million tons of plastics are dumped into our oceans each year! If we all do a little, we can do a lot,” states Kevin. “That is why we’ve partnered with Heal the Bay and Pledgeling to help keep our fragile coasts pristine and clean.”
Coastal Co. is also taking steps to remove plastics from their seasonal deliveries while pushing manufacturers and suppliers to consider alternative options that are safer for the environment. In addition to curating non single-use products, the team recycles plastics they receive in the product supply chain before this waste reaches the consumer.
“If we all took one small step forward toward sustainability daily, we’d be much closer to solving our global plastic pollution problems,” says Shelley Luce, Heal the Bay chief. “Heal the Bay is excited to partner with Coastal Co. and Pledgeling because of their long-term commitment to protecting our coast.”
When businesses opt-in to major sustainability initiatives, local community collaboration is key to making an impact. Step in, Pledgeling, a Venice-based tech company that aligns brands with causes around the world to increase their business and achieve a sustainable impact.
“We are excited to bring together two great organizations – Coastal Co. and Heal the Bay – who are committed to truly making a difference. When we can link customers’ purchases to impact that they’re helping to make in the real world, people feel good about the transparency and are more inclined to trust brands that give back to causes they care about,” says James Citron, CEO of Pledgeling.
Heal the Bay Volunteer Giveaway: Win a Winter Box from Coastal Co.
To kick off our partnership, Coastal Co. is giving away a Winter Box (over $200 retail value) PLUS a $50 giftcard from Krochet Kids, a featured brand in the Winter Box! If you’d like to enter the giveaway, please make sure to comment below and follow @healthebay, @coastalcobox & @krochetkids on Instagram. It’s free to enter, but you have to be 18 or older. The winner will be selected on December 21.
If this partnership inspires you and you’re interested in doing something similar with Heal the Bay. Please contact Logan on our Advancement team.