On Sunday October 11th, over 25 students representing nine different middle and high school environmental clubs crept into the closed-to-the-public Santa Monica Pier Aquarium for an after-hours workshop. Find out what fishy fun they had below.
As the school year leaps off into predictions of a wet El Niño winter and a deluge of sewage-related waste being released into the bay from a local sewage treatment plant, it’s clear that environmental clubs have their work cut out for them.
But where to start? It can be easy to highlight a problem but far less clear on how to choose and plan an action to help it. Clubs brainstormed their goals for the school year and then grouped them into themes common across all clubs. Some examples were “Smarter Members and Smarter Schools,” in which education on current environmental issues is key; “Alternatives at School” which tackles changing the way schools do things; “Cleanups” which can be completed from coast to campus; and “Awareness Through Social Media,” where dedicated accounts can keep members and followers up-to-date with club happenings.
Choosing S.M.A.R.T. (Specific, Measurable, Attainable, Relevant and Time-Bound) tasks or projects is crucial to seeing your goals blossom. The group was lucky to hear from three youth leaders who’ve all completed dynamic projects in the past. From cleanups and fundraising, to youth boards and media interviews, Ben Moody, Fallon Rabin and Paige Hornbaker had great tips to share with the group.
The summit wrapped up with time for each club to reflect on what proposed projects would suit their vision for the year and then plot those goals onto a calendar of the school year. As a registered Club Heal the Bay Partner, clubs also learned that participating in three events or netting three reward “drops” would earn them an invitation to our Beachy Celebration which we will host at the end of the school year.
Whether it’s educating their own peers, spreading environmental awareness through social media alerts, or fundraising within their communities or local businesses, clubs from all grade levels and with varying membership bases strategized how to make a big splash this school year.
See you at the beach!
Jenn Swart
Programs Associate
Meeting in her Westwood living room in spring 1985, housewife Dorothy Green and schoolteacher Howard Bennett mobilize a small squad of grassroots activists to conquer ongoing pollution in Santa Monica Bay. Brilliantly taking its mission as its name, Heal the Bay is officially born later that year.
Thanks to intense lobbying from Heal the Bay and a federal consent decree, Hyperion Treatment Plant agrees in October 1986 to stop dumping partially treated sewage into Santa Monica Bay. Sewage pollution levels in the Bay have since decreased by more than 90%.
Volunteers Gabrielle Mayeur and Sherry Johannes unwittingly create one of L.A.’s great brands in October 1987. Their evocative and provocative fishbone logo creates instant recognition for the fledgling organization. Whether it’s slapped on a skateboard or a Prius, the fish remains a powerful marker for L.A.’s tribe of ocean lovers.
Aiming to protect the health of millions of ocean users, Heal the Bay publishes its first Beach Report Card in 1992, giving A-to-F grades to local beaches based on levels of bacterial pollution. Developed by outspoken executive director Mark Gold, the grading program shines a bright light and eventually helps secure $200 million in state funds to clean up chronically polluted beaches.
The first storm drains stenciled for our Gutter Patrol Program in October 1992 reminded would-be litterers that “This Drains to the Ocean.” Volunteers paint more than 60,000 catch basins with our message and logo over two years, connecting residents throughout L.A. County to their watersheds and our work.
Arguing that impaired water bodies in Los Angeles and Ventura counties are not being adequately remediated, Heal the Bay files an intent to sue the EPA in December 1997. A settlement compels the EPA to create 92 “Total Maximum Daily Load” limits over 13 years. With these measurable benchmarks in hand, Heal the Bay can now pressure dischargers to reduce pollution levels or meet stiff fines. The new TMDL model is copied nationwide.
Heal the Bay gets into the aquarium business by acquiring UCLA’s Ocean Discovery Center in March 2003 for the princely sum of $1. The rechristened Santa Monica Pier Aquarium becomes a beachhead for our youth education programs. We’ve since inspired more than 1 million guests to become better stewards of our local ocean and watersheds.
After years of pressure from Heal the Bay, Washington Mutual agrees in November 2003 to sell Ahmanson Ranch at the headwaters of the Malibu Creek watershed to the State of California. The coalition of environmental advocates, scientists and celebrities successfully preserves 2,300 acres of open parkland and 20 miles of streams, thereby reducing pollution and protecting several threatened species.
Ensuring a vibrant local ocean for generations to come, Heal the Bay’s policy staff leads an often contentious process with the state and anglers to create 52 Marine Protected Areas along the Southern California coast in January 2012. Our most biologically rich underwater habitats get a reprieve from human pressures, allowing depleted stocks in such areas as Malibu and Palos Verdes to recover and thrive.
Heal the Bay’s programs and policy staff spearhead a plastic bag ban in Los Angeles, which in January 2014 becomes the largest city in the nation to take on Big Plastic. The unanimous City Council vote triggers a nationwide debate about sustainability and catalyzes other bans throughout the country.
It’s not every night we get to schmooze with a supermodel. And when the schmoozing takes place overlooking the ocean, well, what could be more perfect? Thanks to our friends at 
