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Heal the Bay Blog

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I’m a lifetime Bruin (birth, preschool, bachelor’s, Master’s, doctorate and currently teaching) so the title of this post doesn’t come easy.  I couldn’t bring myself to write “I Heart USC” because of the history:  Rodney Peete running down a certain UCLA football victory or Trojan guard Harold Miner punking the Don MacLean-led Bruins.  My own son Jake wore cardinal and gold braces just to piss me off. Despite the fact I’ve sat on the USC Sea Grant Advisory Board for over a decade, I hate that white horse almost as much as I hate the Trojan fight song.

All of that changed last Saturday.  The Santa Monica High School Vikings (they wear blue and gold and use the UCLA fight song as their own) competed in the Surf Bowl, the L.A.-Orange County competition of NOAA’s regional Ocean Sciences Bowl.  As always, USC and JPL hosted the battle of the aqua-nerds.  Last year, USC played host to another heart-wrenching defeat that shattered the Gold family: Arcadia (clad in cardinal and gold) beat Samohi on the last question of the tourney at the buzzer.  A half-court three-pointer cost Samo a trip to St. Pete, Florida.

This year was different. 

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Subaru of America, Inc. today announced it has been selected by the Heal the Bay organization as its 2010 Corporate “Super Healer.”

Heal the Bay is a nonprofit that uses science, education, community action and advocacy to improve water quality and protect marine life in the Santa Monica Bay. Subaru, a company that already utilizes zero-landfill plants for all of its car production, has worked with the group in a number of ways to promote clean water programs in Southern California

Subaru recently sponsored the group’s fourth annual “A Day Without a Bag” program to encourage use of reusable totes in place of single-use plastic bags. Also, in conjunction with Heal the Bay’s “Coastal Cleanup Day,” Subaru donated $50 from consumer test drives at various Southern California dealerships to the nonprofit. The company also recently donated a new 2010 Subaru Outback for live auction at Heal the Bay’s annual gala fundraiser, “Bring Back the Beach.”

“We enjoy helping our community and are really dedicated to maintaining an environmental policy that extends beyond just meeting environmental laws and regulations,” said Mike Campbell, Subaru Western Zone Director. “We work hard to integrate sound environmental practices in all of our business decisions. We are honored to be chosen as Heal the Bay’s Corporate Superhealer.“

Subaru of America, which recently announced a record sales year for the brand with 263,820 units sold in 2010, an increase of 22% year-over-year and 50% in two years, through programs such as Heal the Bay and its Share the Love campaign, is dedicated to giving back to its communities.

About Subaru of America, Inc.

Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network of more than 600 dealers across the United States.  Subaru boasts the most fuel efficient line-up of all-wheel drive products sold in the market today based on Environmental Protection Agency (EPA) fuel economy standards.  All Subaru products are manufactured in zero-landfill production plants and Subaru of Indiana Automotive Inc. is the only U.S.

Subaru Logo



Dear Governor Brown:

I understand that you are facing California’s budget crisis head on and I agree with your priority setting for the state: digging us out of the budget crisis is priority one through 100. However, on behalf of all of those that care about clean water in the Los Angeles region, we really need your help. Making appointments to boards that don’t necessarily share your views on environmental protection is a high priority and every month that goes by without your appointments could be a series of bad decisions for California’s environment.

For example, the Los Angeles Regional Water Board met on Thursday and one of their first orders of business was the approval of a new board chair. Typically, this is a pro-forma decision. The vice chair gets appointed to the chair leadership. Unfortunately, a Coastal Commission hearing broke out at the Simi Valley meeting with politics getting in the way of traditional policy. Every year for the last ten years (but one – in 2005 vice-chair Tim Shaheen decided to pass on the responsibility), the vice chair has become the chair. Until Thursday.

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How do you balance environmental conservation and food supply and income from fishing? A network of marine protected areas in Fiji designated in 2005 was re-looked at after locals objected to some of the closings. Both sides worked together on the project of redesigning the areas.

Dr. Stacy Jupiter, director of the Wildlife Conservation Society in Fiji says, “This participatory approach gives local people more ownership over the management process, which results in a higher likelihood of compliance with fishing bans inside the closures.”

Check it out.

Southern California now has its own set of marine protected areas as well. Read more about the process here.

Photo: Josh Friedman



How often can you create big local change with just a few key strokes (140 to be exact)? That’s what the Shorty Awards on Twitter are all about.

Today winds up the Twitter Shorty Awards campaign and our favorite master gardener, Mud Baron, reached the 500 nominations mark, thus, Los Angeles County school gardens win big time. Mud works to build sucessful school gardens for kids in L.A. and has been working tirelessly to get all kinds of supplies and pledges throughout his Twitter campaign on the condition that he receives at least 500 nominations. He reached and surpassed his goal.

Check out Mud’s nominations. You can also still add your own even though the initial goal was met. Follow Mud on Twitter at @Cocoxochitl and let him know you support what he does.

Urban green space instead of concrete isn’t just better for the students, it’s also better for the Bay!



…more often than not people refer to the community as [just] people, but I think it’s a communion between the people and the environment…” –Kianna Nesbit, Principal of Youth Opportunities High School

People often talk about the need for more environmental leadership in our communities, but there’s sometimes a struggle with defining what that means.  In fact, very often it’s difficult to envision the path to this goal, precisely because the options for doing so have never been set. 

For a charter high school in Watts, South L.A., environmental leadership has been actualized through through a school garden project that will feature a cistern designed to capture and recycle rain water onsite.  The name of the school is Youth Opportunities High, which is managed by the Los Angeles Conservation Corps (LACC) and offers at-risk local youth the opportunity to reach for a better future.  The garden, the Watts Garden Community Plaza, is YO’s greening beautification project.  The project was made possible through funding from the City of Los Angeles’ Office of Community Beautification, the California Coastal Conservancy, and the Liberty Hill Foundation.

Planning for the Watts Garden Community Plaza’s construction was facilitated through a set of capacity-building trainings for the teachers, parents, and students of the school, that Heal the Bay offered through its Healthy Neighborhoods, Healthy Environment initiative.  As the garden project nears completion, the empowering effects of a community organizing effort to support of an environmental project have been inspiring.

While the cistern in the Watts Garden Plaza will make only a small contribution in capturing rain water and runoff, the garden as a whole will serve as a lasting educational tool, not only for Youth Opportunities High, but also for the surrounding community–embodying an example of how a “greening” project can be successfully undertaken by a small group of committed individuals.  As an accompanying effort to the Watts Garden, Heal the Bay has assisting Youth Opportunities High in the development of an after-school environmental program: the Generation Green (which will provide an important service to the community by developing environmental stewardship in its youth). 

The leading community organizer for the Watts Garden Plaza has been Youth Opportunities High’s Principal, Kianna Nesbit.  For her, the first step towards cultivating stewardship has always been connecting people to the environment: “…the more you see it, the more you feel a connection to it. I think that’s another reason why people don’t see a connection to it, is because they don’t see it in their communities. There’s no water flow, streams, so people have no connection to it.” 

Heal the Bay was introduced to Kianna by LACC over three years ago and we have since become allies in the shared fight against urban runoff and pollution in the streets of L.A.  Last year Kianna joined us in Sacramento to ask our State legislators to do something about the problem of plastic pollution that plagues our city’s streets.  The trash, created by a culture of disconnectedness, has an extreme impact on the Greater Los Angeles metropolitan area.  Not only is it a eyesore across neighborhoods, but it travels as trash through the storm drain system and is discharged into the ocean, where it harms our precious natural resources. 

The Watts Garden Plaza will start to visually connect the students of Youth Opportunities High to the process of how our water flows through our communities.  The goal is that by taking this first step, the seeds of environmental stewardship will be firmly planted and given the chance to grow and spread.

Watch videos: “Healthy Neighborhoods Open House” »

Watts Garden Youth Opportunities High School - Healthy Neighborhoods



A bike path in Arleta got a facelift recently in an effort to make it more welcoming to the community. The community hopes that more people will now frequent the area to walk, bike and spend time outside with their kids. About 240 volunteers came out to plant thousands of native CA plants by the path and for at least one, a Heal the Bay cleanup may have been the impetus to volunteer. Check it out.

Photo: BitBoy via Flickr



In a unanimous decision, the City of Santa Monica tonight passed one of the most aggressive and far-reaching plastic bag bans in the State of California. The ban, which will go into effect in September 2011, will ban all grocery stores, pharmacies and retailers from distributing plastic bags.

Press Release

Learn More

Exceptions will be made for restaurants selling food and drink for take-out, but the popular farmers markets will no longer be able to distribute plastic bags. Stores can sell paper bags, provided they are made of at least 40% recycled paper, for a minimum of 10¢ each.

Each year, Santa Monica residents use in excess of 25 million plastic bags. The ban will encourage shoppers to bring heavy-duty reusable bags from home, eliminating millions of bags from the waste stream.

Plastic bags blowing down city streets and in our parks make our neighborhoods look like garbage dumps. When they enter the ocean, either through the stormdrain system or by blowing across our beaches, they kill or injure marine animals. In fact, they are frequently eaten by animals who mistake them for jellyfish.

Santa Monica’s bag ban has been in the works for 2 years. Our congratulations to the City Council for their landmark decision!



For years Heal the Bay has battled beach trash in Southern California. Now, a new hotel in Madrid is bringing attention to the issue of marine debris in a whole new way. The hotel is built from garbage and was constructed by German artist Ha Schult to demonstrate the growing issue of trash in the ocean.

Check it out here.

Photo: Mesaba via Flicker