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Medina Rodriguez named Board chair; Exec Director Hall assumes top staff post

SANTA MONICA, Calif. (Jan. 24, 2012) – Community leader Stephanie Medina Rodriguez has been appointed to a two-year term as chairman of Heal the Bay’s board of directors as part of a new management team announced today by the regional environmental group.
 
Karin Hall, Heal the Bay’s longtime executive director, will take over staff leadership of the organization, now in its 27th year. 
 
President Mark Gold will leave Heal the Bay to accept a post at UCLA on Jan. 27, retaining his seat on the board of directors. The board has decided to eliminate the position of president, a job it created for Gold in 2006.
 
Medina Rodriguez, who has served on the board for eight years, succeeds Matthew Hart, who completed his chairmanship Jan. 19. She is an Emmy Award-winning media executive with decades of experience in broadcast journalism, community relations and marketing. She now oversees corporate initiative marketing at KTLA5 Television in Los Angeles, after a previous stint as Director of Public Affairs at CBS2 and KCAL9.
 
Medina Rodriguez has won two Emmys for producing one-hour specials focused on Heal the Bay’s annual Coastal Cleanup Day and other ocean-related issues. A San Fernando Valley resident, she has played a critical role in educating inland communities about ocean protection and helping connect stewardship of their neighborhoods to the health of the coastline.
 
“As we transition into a new phase for the organization, I’m looking forward to working closely with the dedicated board and staff to extend our reach throughout Southern California — the South Bay, the San Fernando Valley and the Latino community,” said Medina Rodriguez. “Education will remain a priority for Heal the Bay, rooted in strong science and advocacy. There is no better time to become a member, get involved and help protect what we love.”  
 
Hall, a 10-year veteran of Heal the Bay, will provide day-to-day management and strategic direction for the organization.  Before joining Heal the Bay, Hall spent 15 years as a senior advertising executive at several prominent national advertising firms. She managed high- profile accounts such as Starbucks, Expedia, DIRECTV, Earthlink, and Acura.
 
“I am proud and humbled to lead Heal the Bay,” said Hall, who has served as executive director since 2006. “We have an incredible team of dedicated professionals and volunteers who are making a difference every day. Our mission of protecting people and nature, teaching future generations, and enjoying the oceans and waterways is essential to a vibrant, healthy Southern California.”
 
Under Hall’s direction, Heal the Bay staff will continue to focus on four key policy issues this year: 
  • The implementation of Marine Protected Areas off the coast of Southern California. Heal the Bay is assisting the state Department of Fish & Game gather research to help educate the public about the boundaries, which took effect Jan. 1.
  • Coordinating with Assembly member Julia Brownley on her pending bill to enact a statewide ban on the distribution of environmentally and fiscally wasteful single-use plastic bags. Heal the Bay also has led the drive for a ban in the city of Los Angeles that is expected to be enacted this spring.
  • Working with local school districts to implement environmental literacy materials developed by National Geographic and Heal the Bay into K-12 curriculum statewide.
  • Advocating for a countywide storm water permit that will reduce polluted runoff to levels that protect public health and aquatic life
More about Medina Rodriguez and Hall
 
Los Angeles City Mayor Antonio Villaraigosa appointed Medina Rodriguez to the Transportation Board of Commissioners in 2008. She also serves on the board of Special Olympics Southern California and Full Circle Learning. She has served on the boards and advisory committees of Asian Pacific American Legal Center, American Cancer Society, American Heart Association and Economic Alliance of the San Fernando Valley. 
 
Hall joined Heal the Bay in 2002 as Associate Director. Her background in Fortune 500 business and strategic planning, marketing, public affairs and political/grassroots organizing experience has helped spur Heal the Bay’s rapid growth during the past decade. Hall also sits on the board of the environmental education organization Sustainable Works. 
 
About Heal the Bay
 
Heal the Bay is a nonprofit environmental organization that makes Southern California coastal waters and watersheds, including Santa Monica Bay, safe, healthy and clean. We use science, education, community action and advocacy to achieve our mission. 
 
Contact: Matthew King, Heal the Bay, (310) 451-1500, x 137; cell 310-463-6266
 
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Last chance to cast your vote! Get your vote in today!

El Matador Beach Photo by Barry M. VS. Ranchos Palos Verdes Photo by Eric Magnuson

With Valentine’s Day approaching, we want to know the ideal coastal spot for sparking a romantic mood. It can be anywhere along the U.S. West Coast, from California to Oregon and Washington.  El Matador and Ranchos Palos Verdes have garnered top votes, which one will claim the top spot? 

Cast your vote! 

Facebook Question: Most Romantic Beaches for Valentine's Day



I started volunteering at Heal the Bay as a 22-year- old in 1986.  Over the last 25 years, I have some amazing memories.  Here is an extremely abridged list of a few of the most memorable.

 My first hearing at the Los Angeles Regional Water Quality Control Board.  L.A. County San’s general manager, Chuck Carry, chewed my head off publicly for stating that the Carson Plant was violating the Clean Water Act’s sludge dumping prohibition by discharging centrate (the liquid removed from centrifuged sludge) off of Palos Verdes. After the Regional Board ruled that Heal the Bay was right, wise and kindly board member Chuck Vernon came over to me to offer support for hanging in there against Carry.  Definitely a Mean Joe Green-Coke moment.  That was the first of my over 200 Regional and State Water Board meetings.

Heal the Bay’s annual meetings  At one meeting, U.S. Sen. Pete Wilson and Attorney General John Van De Kamp, two of the three gubernatorial candidates in 1990, gave plenary talks.  Wilson announced for the first time that he would create Cal-EPA if he was elected.  He won the seat and he did just that.  Other annual meetings included a Senate environmental debate between eventual winner Barbara Boxer, Congressman and Santa Monica Bay Restoration Project founder Mel Levine, and Lt. Governor Leo McCarthy, and an L.A. mayoral environmental debate with every candidate but the eventual winner, Richard Riordan.  I still remember then-Councilman Nate Holden stating that he’d make Santa Monica Bay drinkable if he was elected.

Surfboard Art — one of the most creative, amazing events in non-profit group history.   The brainchild of Olympic swimmer John Moffat, the project gave America’s top artists a Clark Foam blank that they could decorate as they saw fit.  The creativity of Board member Cydney Mandel and the leadership of the Dill brothers were key.  Boards were created by Lita Albuquerque, Laddie John and Guy Dill, Joni Mitchell, Peter Max, and Ed Moses.  But despite a show in the Corcoran Gallery and other locales, it was a horrible fundraiser because the boards were raffled off rather than auctioned off.

Read more of this post »



After spending more than half of my life at Heal the Bay, I’ve decided to move on and test the waters in academia at my alma mater, UCLA.  The decision to step down as president of Heal the Bay was one of the toughest decisions of my life.  I’ve put my heart and soul into this place and most of my closest friendships are with staff, board, volunteers and colleagues.

Read more at Spouting Off »





Reduce energy, save money, create jobs and support Heal the Bay.

Energy Upgrade California in Los Angeles County is a rebate and incentive program for homeowners to improve their homes’ energy efficiency, save water and natural resources, lower utility bills, and create a healthier and more comfortable home through a home energy upgrade. Heal the Bay has been selected as an Energy Champion to introduce homeowners to the benefits of a home energy upgrade.

Air leaks in your attic, crawl spaces, doors chimney or air ducts are hard to find, but they are a source of energy loss. For a limited time, when you improve the energy efficiency of your home, you will get rebates up to $8,000 and give back to Heal the Bay.

Learn more about how you can find savings for YOUR home.

Ready to save some cash and help the planet? Download your Homeowner Action Form here.

Energy Upgrade California connects homeowners with local Participating Contractors who can complete their home energy upgrade and help them apply for rebates and incentives. For more program details, visit www.EnergyUpgradeCA.org/LACounty

Common Air Leaks in Your Home



Heal the Bay volunteers who helped make the new marine protected areas (MPAs) a reality can now join our new citizen scientist program, MPA Watch. Staff scientist Dana Murray, who manages the program, says you don’t need to be an expert to lend a hand.

“We had many supporters and people who worked hard to get MPAs approved in L.A. County,” she said. “We thought this was a good way for people to stay involved.”

Pairs of volunteers with binoculars, clipboards and cameras already have started canvassing the beaches, recording data on what they see people doing, from scuba diving to commercial squid fishing.

Join Dana and become an official steward of the sea at two upcoming classes.

Can’t make it this week? For future trainings, contact Dana.

Or, celebrate Underwater Parks Day with us Sat., January 21 at Point Dume and our Aquarium.

Learn more.



Can good design change the world? According to JUST DESIGN Socially Conscious Design for Critical Causes, a new book about communication design for the greater good, the answer is a resounding “Yes”!

Containing more than 140 stories of socially-engaged design the book showcases a diverse collection of projects, people and causes, such as trashionista Marina DeBris and Project H, the humanitarian design nonprofit.

JUST DESIGN author Christopher Simmons, principal creative director of the noted San Francisco design office, MINE, says he wrote the book because, “For many, doing good work that also does good in the world is part of the ethos of design practice.”

Learn more.



“The same nutrients that make your grass grow also will make algal blooms grow if they wash down the storm drains and into the waterways,” notes Susie Santilena, an environmental engineer in water quality at Heal the Bay.

The nitrogen and phosphorus in fertilizers that are so good for plants, may contribute to toxic red tides in the ocean and can make algae run wild in freshwater areas like Malibu Creek, creating dead zones as the green scum blocks sunlight and inhibits the growth of other plants and animals, Santilena says.

The algae even wreaks havoc when it dies, because it sucks oxygen out of the water as it decomposes, a process known as eutrophication.

“When you don’t have oxygen in your waterway, your marine life suffocates and you get fish die-offs because there’s no dissolved oxygen in your water,” she says. “And there are aesthetic issues—algae growth can create pond scum, which is just kind of gross to look at in waterways.”

So what to do? It’s tricky, environmental advocates say, because while organic fertilizers such as steer manure and worm castings have advantages that chemical fertilizers don’t share, both can create destructive runoff if they aren’t applied carefully.

Learn more.



On Jan. 11, San Luis Obispo County became the 15th community in the state to pass a ban on single-use plastic bags in an effort to encourage citizens to use reusable bags instead.

The California Grocers Association endorsed the proposal, as did representatives of local landfills, who said plastic bags are a problem for them. Approximately 130 million plastic bags are used each year in the county alone, and only three percent of those are recycled.

In an attempt to stop the ban in SLO County, the Save the Plastic Bag Coalition said after the meeting that it would file a lawsuit within 30 days, serving a “threat of litigation” to the board. The coalition issued a similar challenge when the Manhattan Beach City Council approved a bag ban in 2008, which ultimately failed in July 2011 when the California Supreme Court unanimously ruled in the city’s favor. The Manhattan Beach plastic bag ban goes into effect Saturday, Jan. 14.

Momentum for plastic bag bans has been building since 2007, when San Francisco became the first city in the nation to ban the free distribution of plastic bags. Other cities and counties across the country have followed, including Seattle, Portland, Ore., San Jose, Los Angeles County, and Washington, D.C. Smaller cities such as Santa Monica, Long Beach, Carpinteria and Fairfax have enacted some form of ban or limitation on the use of plastic bags.

The SLO County ban will apply to single-use plastic bags at supermarkets, pharmacies, convenience stores and big-box stores as part of an effort to get shoppers to start bringing in reusable bags. It is scheduled to go into effect on Oct. 1. 2012.

Heal the Bay has led the legislative fight to enact a bag ban for more than five years as part of its ongoing efforts to tackle plastic pollution in California seas and neighborhoods. Join us and take action.

Learn more more about the San Luis County bag ban.

Read about plastic pollution and its impact here.