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Heal the Bay Blog

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Editor’s Note: Mark shares some more of his more memorable moments at Heal the Bay. Read the first installment A Wave of Memories and the second

Beach Report Card  Most of the best BRC stories aren’t mine, but I have a few. I remember sitting down with my first staff hire, Roger Gorke – now with the EPA office of water in D.C. —  to create the first report card. It was an annual study and only included Santa Monica Bay beaches. The early report cards often resulted in irate calls from electeds that somehow blamed us for their poor water quality. We had many press conferences with Dr. Aliza (Lifshitz) providing a medical perspective and talking to the Spanish language media. One year, she had to carry the whole press event at Cabrillo Beach because I literally had no voice!  James Alamillo and Mike Grimmer have taken the BRC through many incarnations, but the efforts of former Microsoft exec Jeff Littrell and former staffer Tom Fleming in making the leap to a statewide report card on the website was huge!  Amy Smart has come through as a spokesperson for the Beach Report Card, Annual Dinner, Day Without a Bag and Coastal Cleanup Day. I’m so glad Heal the Bay is honoring her at the annual dinner on May 17 this year.

 
The shark-fin sales ban campaign  Meeting with state Sen. Ted Lieu with Sue Chen, Yue Rong, Guangyu Wang, Donna Chen and our own Sarah Sikich. We got nowhere and Sue Chen of Shark Savers was so peeved about giving away her two favorite shark puppets (Tiger and Hammerhead) to Lieu for his children. Reading my brother Jonathan’s op-ed, one of the best pieces he’s ever written. Watching in awe the work of Jennifer Fearing and the Humane Society. The joy of getting the call when the bill was signed last year.

Starstruck  An event at a Santa Monica bar where rock Hall of Famers John Densmore and Ray Manzarek from the Doors made a generous donation, and The Surfers (Kelly Slater, Peter King and Rob Machado) played in front of an enthusiastic crowd including Pamela Anderson.

My dissertation research on pathogens in stormdrain runoff and the fate and transport of runoff plumes on the beach.  It never would have been possible without dozens of volunteers collecting samples during all sorts of conditions, support from the Santa Monica Bay Restoration Project, and the analytical efforts of L.A.’s Environmental Monitoring Division, and virologist  Charlie McGee and his crew at the Los Angeles and Orange County Sanitation Districts. The research demonstrated that human sewage was getting into stormdrains, which led to the first-ever epidemiology study on swimmers in runoff contaminated waters. The study demonstrated that people that swim at runoff polluted beaches were far more likely to get sick. These results were the catalyst for AB 411,  a state bill that established California beach water quality standards and a beach monitoring and reporting program.

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Editor’s Note: Mark shares some more of his more memorable moments at Heal the Bay. Read the first installment A Wave of Memories.

The Ahmanson Ranch campaign.  I remember: touring the watershed with Board President Tony Pritzker and former Interior Secretary Bruce Babbitt, representing Washington Mutual.  Flying up to a WaMu shareholders meeting with Rob Reiner and Alfre Woodard on a private jet to protest the development.  The coalition of Hollywood (Chris Albrecht and Reiner), electeds, Native Americans, Mary Weisbrock and Save Open Space, Heal the Bay (Mark Abramson’s covert maps of Ahmanson Ranch riparian habitat were key), and the brilliant campaign work of Chad Griffin and Steve Barkan.  Getting screamed at by Reiner at a meeting.  The only other person that ever yelled at me like that was my dad.  I can only imagine what would have happened if we lost! The anti-climactic press event celebration when the state purchased the land (Governor Davis was being recalled).  The joy of taking my kids, Zack, Jake and Natalie, to the Ranch just days after it opened to the public.

Litigation  I’ve always been a “sue as a last resort” kind of advocate, but sometimes litigation is the only solution.  NRDC’s Joel Reynolds and I spent countless hours with former L.A. County Sanitation Districts’ GM Jim Stahl to settle the full secondary treatment lawsuit about the Carson plant.  Once we got through the “sewage is good for the fish arguments” (thank you Willard Bascom of the Southern California Coastal Waters Research Project in the late 1980s) and the “sewage solids are needed to cover up the DDT and PCB contaminated sediments” or “two wrongs make a right” argument, we were able to negotiate a resolution quickly.  In fact, it only took the Sanitation Districts four years to build its full secondary facilities.  Also, we partnered with NRDC on some industrial waste litigation and an industrial stormwater lawsuit against the Port of Long Beach (led by current criminal court judge Gail Ruderman Feuer).  I still remember all the inspections of pretty nasty Port facilities.

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The Santa Monica City Council unanimously supported a resolution last night affirming individual environmental rights to clean air, water and soil, sustainable water and food supplies, and a climate unaltered by anthropogenic impacts.  Nearly 40 speakers ranging from high school and college students to environmental activists from Northern California spoke in support of the sustainability bill of rights.

The resolution, crafted by Santa Monica city staff in response to a draft ordinance recommended by the city’s Task Force on the Environment, commits the city to come back this summer with recommended legal changes to allow individuals to protect those rights.  Although the council vote only approved a resolution instead of a legally enforceable ordinance, the action puts the city on track to a process that provides individuals defensible environmental rights and extends protective rights to local natural resources.

Last night was a first step towards changing the dialogue on environmental protection in Santa Monica, and hopefully that shift in dialogue will move far beyond the city’s borders. The recommended legal changes to Santa Monica law will come to the city council at the same time as the third iteration (and third decade) of goals and metrics under Santa Monica’s Sustainable City Plan. We could see a draft as early as mid-summer.

We all have the right to clean air, water and soil, and corporate rights should never supersede these rights.  The time is now to move from just voluntary intentions to making these sustainability goals legal, enforceable obligations.



Medina Rodriguez named Board chair; Exec Director Hall assumes top staff post

SANTA MONICA, Calif. (Jan. 24, 2012) – Community leader Stephanie Medina Rodriguez has been appointed to a two-year term as chairman of Heal the Bay’s board of directors as part of a new management team announced today by the regional environmental group.
 
Karin Hall, Heal the Bay’s longtime executive director, will take over staff leadership of the organization, now in its 27th year. 
 
President Mark Gold will leave Heal the Bay to accept a post at UCLA on Jan. 27, retaining his seat on the board of directors. The board has decided to eliminate the position of president, a job it created for Gold in 2006.
 
Medina Rodriguez, who has served on the board for eight years, succeeds Matthew Hart, who completed his chairmanship Jan. 19. She is an Emmy Award-winning media executive with decades of experience in broadcast journalism, community relations and marketing. She now oversees corporate initiative marketing at KTLA5 Television in Los Angeles, after a previous stint as Director of Public Affairs at CBS2 and KCAL9.
 
Medina Rodriguez has won two Emmys for producing one-hour specials focused on Heal the Bay’s annual Coastal Cleanup Day and other ocean-related issues. A San Fernando Valley resident, she has played a critical role in educating inland communities about ocean protection and helping connect stewardship of their neighborhoods to the health of the coastline.
 
“As we transition into a new phase for the organization, I’m looking forward to working closely with the dedicated board and staff to extend our reach throughout Southern California — the South Bay, the San Fernando Valley and the Latino community,” said Medina Rodriguez. “Education will remain a priority for Heal the Bay, rooted in strong science and advocacy. There is no better time to become a member, get involved and help protect what we love.”  
 
Hall, a 10-year veteran of Heal the Bay, will provide day-to-day management and strategic direction for the organization.  Before joining Heal the Bay, Hall spent 15 years as a senior advertising executive at several prominent national advertising firms. She managed high- profile accounts such as Starbucks, Expedia, DIRECTV, Earthlink, and Acura.
 
“I am proud and humbled to lead Heal the Bay,” said Hall, who has served as executive director since 2006. “We have an incredible team of dedicated professionals and volunteers who are making a difference every day. Our mission of protecting people and nature, teaching future generations, and enjoying the oceans and waterways is essential to a vibrant, healthy Southern California.”
 
Under Hall’s direction, Heal the Bay staff will continue to focus on four key policy issues this year: 
  • The implementation of Marine Protected Areas off the coast of Southern California. Heal the Bay is assisting the state Department of Fish & Game gather research to help educate the public about the boundaries, which took effect Jan. 1.
  • Coordinating with Assembly member Julia Brownley on her pending bill to enact a statewide ban on the distribution of environmentally and fiscally wasteful single-use plastic bags. Heal the Bay also has led the drive for a ban in the city of Los Angeles that is expected to be enacted this spring.
  • Working with local school districts to implement environmental literacy materials developed by National Geographic and Heal the Bay into K-12 curriculum statewide.
  • Advocating for a countywide storm water permit that will reduce polluted runoff to levels that protect public health and aquatic life
More about Medina Rodriguez and Hall
 
Los Angeles City Mayor Antonio Villaraigosa appointed Medina Rodriguez to the Transportation Board of Commissioners in 2008. She also serves on the board of Special Olympics Southern California and Full Circle Learning. She has served on the boards and advisory committees of Asian Pacific American Legal Center, American Cancer Society, American Heart Association and Economic Alliance of the San Fernando Valley. 
 
Hall joined Heal the Bay in 2002 as Associate Director. Her background in Fortune 500 business and strategic planning, marketing, public affairs and political/grassroots organizing experience has helped spur Heal the Bay’s rapid growth during the past decade. Hall also sits on the board of the environmental education organization Sustainable Works. 
 
About Heal the Bay
 
Heal the Bay is a nonprofit environmental organization that makes Southern California coastal waters and watersheds, including Santa Monica Bay, safe, healthy and clean. We use science, education, community action and advocacy to achieve our mission. 
 
Contact: Matthew King, Heal the Bay, (310) 451-1500, x 137; cell 310-463-6266
 
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Last chance to cast your vote! Get your vote in today!

El Matador Beach Photo by Barry M. VS. Ranchos Palos Verdes Photo by Eric Magnuson

With Valentine’s Day approaching, we want to know the ideal coastal spot for sparking a romantic mood. It can be anywhere along the U.S. West Coast, from California to Oregon and Washington.  El Matador and Ranchos Palos Verdes have garnered top votes, which one will claim the top spot? 

Cast your vote! 

Facebook Question: Most Romantic Beaches for Valentine's Day



I started volunteering at Heal the Bay as a 22-year- old in 1986.  Over the last 25 years, I have some amazing memories.  Here is an extremely abridged list of a few of the most memorable.

 My first hearing at the Los Angeles Regional Water Quality Control Board.  L.A. County San’s general manager, Chuck Carry, chewed my head off publicly for stating that the Carson Plant was violating the Clean Water Act’s sludge dumping prohibition by discharging centrate (the liquid removed from centrifuged sludge) off of Palos Verdes. After the Regional Board ruled that Heal the Bay was right, wise and kindly board member Chuck Vernon came over to me to offer support for hanging in there against Carry.  Definitely a Mean Joe Green-Coke moment.  That was the first of my over 200 Regional and State Water Board meetings.

Heal the Bay’s annual meetings  At one meeting, U.S. Sen. Pete Wilson and Attorney General John Van De Kamp, two of the three gubernatorial candidates in 1990, gave plenary talks.  Wilson announced for the first time that he would create Cal-EPA if he was elected.  He won the seat and he did just that.  Other annual meetings included a Senate environmental debate between eventual winner Barbara Boxer, Congressman and Santa Monica Bay Restoration Project founder Mel Levine, and Lt. Governor Leo McCarthy, and an L.A. mayoral environmental debate with every candidate but the eventual winner, Richard Riordan.  I still remember then-Councilman Nate Holden stating that he’d make Santa Monica Bay drinkable if he was elected.

Surfboard Art — one of the most creative, amazing events in non-profit group history.   The brainchild of Olympic swimmer John Moffat, the project gave America’s top artists a Clark Foam blank that they could decorate as they saw fit.  The creativity of Board member Cydney Mandel and the leadership of the Dill brothers were key.  Boards were created by Lita Albuquerque, Laddie John and Guy Dill, Joni Mitchell, Peter Max, and Ed Moses.  But despite a show in the Corcoran Gallery and other locales, it was a horrible fundraiser because the boards were raffled off rather than auctioned off.

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After spending more than half of my life at Heal the Bay, I’ve decided to move on and test the waters in academia at my alma mater, UCLA.  The decision to step down as president of Heal the Bay was one of the toughest decisions of my life.  I’ve put my heart and soul into this place and most of my closest friendships are with staff, board, volunteers and colleagues.

Read more at Spouting Off »





Reduce energy, save money, create jobs and support Heal the Bay.

Energy Upgrade California in Los Angeles County is a rebate and incentive program for homeowners to improve their homes’ energy efficiency, save water and natural resources, lower utility bills, and create a healthier and more comfortable home through a home energy upgrade. Heal the Bay has been selected as an Energy Champion to introduce homeowners to the benefits of a home energy upgrade.

Air leaks in your attic, crawl spaces, doors chimney or air ducts are hard to find, but they are a source of energy loss. For a limited time, when you improve the energy efficiency of your home, you will get rebates up to $8,000 and give back to Heal the Bay.

Learn more about how you can find savings for YOUR home.

Ready to save some cash and help the planet? Download your Homeowner Action Form here.

Energy Upgrade California connects homeowners with local Participating Contractors who can complete their home energy upgrade and help them apply for rebates and incentives. For more program details, visit www.EnergyUpgradeCA.org/LACounty

Common Air Leaks in Your Home



Heal the Bay volunteers who helped make the new marine protected areas (MPAs) a reality can now join our new citizen scientist program, MPA Watch. Staff scientist Dana Murray, who manages the program, says you don’t need to be an expert to lend a hand.

“We had many supporters and people who worked hard to get MPAs approved in L.A. County,” she said. “We thought this was a good way for people to stay involved.”

Pairs of volunteers with binoculars, clipboards and cameras already have started canvassing the beaches, recording data on what they see people doing, from scuba diving to commercial squid fishing.

Join Dana and become an official steward of the sea at two upcoming classes.

Can’t make it this week? For future trainings, contact Dana.

Or, celebrate Underwater Parks Day with us Sat., January 21 at Point Dume and our Aquarium.

Learn more.