Heal the Bay has found a unique way to draw attention to the new administration’s attack on climate change science – a sea turtle with a ninja star.
The inspiring March for Science at cities around the nation has concluded, but the fight for rationality and reason lives on.
Many scientists and researchers working in the environmental field around the country feel as if they have a bulls-eye painted on their back – from the very government that has funded their important work for decades.
The new federal administration’s plan to curtail climate change research and to slash funding for the Environmental Protection Agency has stoked deep concerns in the nonprofit world.
But Heal the Bay isn’t sitting by quietly. We’re getting quite animated about the issue – literally.
Today, we launched a 60-second PSA to rally digital advocates across the country to petition their Congressional representatives to oppose proposed budget cuts to EPA programs and staff. Public dissent is critical to ensure that essential air- and water-quality safeguards and habitat protections are not abandoned by climate deniers sitting in positions of federal power.
Heal the Bay’s partners in the advertising and animation industries shaped the spot, dubbed “Nature’s Revolt,” as part of a new creative coalition called Our Next 4 Years. Ironically riffing on over-the-top TV cartoon violence, the video offers a humorous take on marine animals fighting fire with fire.
Sarah May Bates, a veteran creative director in the advertising agency world, served as writer and art director on the spot, working with Matthew King, Heal the Bay’s communications director. Scott Graham provided animation, storyboards and character designs. (Full credits are below.)
“Climate change is a huge downer, but the EPA plays an essential role in sustaining this planet in the face of it,” Bates said. “To make a dire message more palatable, we imagined a scenario in which nature could fight back. At the very least, a crab with a rocket launcher can make an important message more engaging.”
Heal the Bay asks “Nature’s Revolt” viewers to take action and add their name to the Change.org/ProtectOurOceans petition seeking continued funding for climate programs at the EPA and the National Oceanic and Atmospheric Administration. To date, nearly 75,000 ocean-lovers have added their signatures to the Heal the Bay-sponsored petition, covering every state and major overseas territory in the United States.
Bates previously collaborated with Heal the Bay on “The Majestic Plastic Bag,” the BBC-style nature mockumentary that has been viewed more than 2.3 million times on YouTube, and featured in environmental conferences and classrooms around the world.
Our Next 4 Years is a collective of nearly 300 animation professionals (Emmy- and Oscar- nominees among them) who are donating their creative talents to produce animated PSAs for progressive causes that will be negatively impacted by policies put forth by the current administration.
“For each attempt to roll back hard fought social and economic gains won over the past 70 years, we will fight back with messages to help stem the regressive tide,” said Mike Blum, owner of boutique animation studio Pipsqueak Films. He is one of the co-founders of Our Next 4 Years, along with veteran animation producer Carolyn Bates.
Production teams are matched with other nonprofits to create virtual animation studios in order to tackle causes, including the environment, immigrant rights, affordable health-care, government reform and religious tolerance.
“So often, animated PSAs are out of reach of charities and community organizations, because we move fast and don’t have the long lead time that many animation houses insist on,” said Jayde Lovell, director of film and video for March for Science. “But working with Our Next 4 Years was incredible. They really brought our ideas to life in meaningful, funny and emotional pieces in a week’s time!”
The coalition has debuted eleven videos to date, including “Nature’s Revolt.” In just a few days, the four videos they released in time for Earth Day and March for Science have a combined reach of more than 600,000 people on Facebook. You can watch other videos here.
Full Credits: “Nature’s Revolt”
Animation, Storyboard & Character Designs:
Scott Graham, ScottGraham.carbonmade.com
Sarah May Bates, SarahMayBates.com
Animal Character Designs:
Regie Miller, MyNameIsRegie.com
Daniela Fernandes Smith
Jeremy Simon, FurnivalMusic.com
Our Next 4 Years